Turn a creative brief into an image with GPT Image
Use GPT Image to explore an illustration, develop a campaign layout or revise a photo. Start with a written brief and add reference images when you need to show the intended subject or composition.
Describe the layout, not just the subject
Specify where the main object belongs, what the background should contain and how the image will be used. For a poster concept, quote the intended headline and explain its placement. Treat generated lettering as a draft to proofread.
Make photo edits explicit
Upload the source image, list the requested changes and identify the elements to preserve. Separate references for the subject, arrangement and visual style so their roles are clear.
Compare available versions
The generator shows the GPT Image versions and settings currently available. Compare outputs on the same brief rather than assuming that one version is always better. Fine detail, spelling and reference fidelity still need a human check.
Frequently asked questions
Can I request text inside the image?
You can include the exact wording and placement in the prompt. Check the generated text for spelling and legibility before using it.
Can GPT Image revise a photograph?
Yes. Supply the photograph as a reference and describe the change. An edit can also alter details you intended to preserve, so inspect the result.